Anime Expo Ad Campaign

Marshall University, ART 316 Graphic Design II
Anime Expo Ad Campaign

Delving into marketing campaigns, the project surrounded a mock commission from a variety of situations where designers could create an advertisement series around. One of these options was to create a festival or re-imagine the marketing for one. For my project, I decided to create marketing around Anime Expo, an annual pop culture convention. In my design, I utilized the branding colors, logo, and created an original character mascot to represent the Expo. I wanted strong and bold colors to create a striking visual theme for the campaign to help draw eyes immediately to the ad.